He currently works with roughly 10 customers a month in New York—at an average of about $3,200 per ring. Couples can design anything from simple bands to intricate ones: carved, engraved or stamped, and molded of gold, platinum or palladium. It typically takes two days for a custom ring; simple bands are priced from $1,200 to $2,250 and take a day. Engagement rings typically take longer and cost more, but bring in a highly motivated clientele. Men fly in from other cities with their family diamonds and work days on custom settings to surprise their sweethearts. Possible future expansions include anniversary rings and franchising to other cities and countries. Abbay has received inquiries from entrepreneurs as far away as New Zealand. After all, love knows no bounds.
