The logo features the acronym ‘MLS’, three stars, a slash and two halves.
According to the league, the “three stars represent the pillars of our brand: For Club, For Country, For Community.” The slash “begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
“We have etched a new milestone in our future today – a culmination of the many monumental changes that have positioned us for rapid growth,” Howard Handler, CMO of MLS said in a release. “In the last 18 months, we have introduced new teams, new soccer-specific stadiums, an eight year, multi-million dollar media rights partnership, and our owners have made significant investments to sign world-class athletes. Together, these elements have led to the realization that our current brand is no longer a proper representation of the league we are and want to become.”
The new logo will take effect starting in the 2015 season.
